From Clicks to Conversions: 367% More Sales Leads for a 44-Year-Old Fence Company
- Paid Search
The challenge
Garon Fence was running PPC, but all services — fences, automated gates, repairs, railings — were sent to a single landing page. There was no way to optimize by service type, no targeted messaging, and no granular attribution. Traffic was coming in; qualified leads were not.
The results
367% increase in sales leads from paid search in the first three months. 40% increase in clicks to landing pages. Each service category now tracked, optimized, and performing independently.
-
367%
Sales lead increase
More high-quality leads from paid search in first three months.
-
40%
Click increase
More traffic to service-specific landing pages.
Garon Fence has been building custom fences, gates, and outdoor structures in New York, Connecticut, and the Tri-State area for over 44 years. They were running paid search — but the infrastructure wasn't designed to convert.
One landing page for everything is a landing page for nothing
After auditing their existing campaigns, the problem was clear: every service — automated gates, fence repairs, custom fences, railings — was sending traffic to the same general landing page. There was no service-specific messaging, no targeted keyword strategy by category, and no way to understand which services were performing and which weren't.
Rebuilding the architecture
We separated services into four distinct categories, each with its own keyword list, landing page, and ad copy. We reorganized the site to match this structure and instrumented individual performance tracking by service type.
The result: every campaign now speaks directly to what the customer is actually searching for — and every conversion is tied back to the service that earned it.
About the client
Garon Fence
Garon Fence is a custom fence, gate, and outdoor structure company serving New York, Connecticut, and the greater Tri-State area — with over 44 years in business.