The Lab

Your Guide to Programmatic Advertising in 2026 | Cordelia Labs

jodi@cordelialabs.com (Jodi Andrews) — Fri, 15 May 2026 11:00:43 GMT

If you’re running paid media for a mission-driven organization, you already know the pressure: prove every dollar, justify every channel, and somehow reach the right people before the budget runs out. No pressure.

Nonprofit Paid Media Works When You Stop Chasing Channel Activity | Cordelia Labs

courtney@cordelialabs.com (Courtney Kennedy) — Wed, 22 Apr 2026 09:00:46 GMT

You spent three hours scheduling social media posts. You hit publish. And then: crickets.

CTV Advertising for Nonprofits: How to Get Started With Under $5K | Cordelia Labs

claire@cordelialabs.com (Claire Williamson) — Tue, 21 Apr 2026 11:50:04 GMT

Let’s be honest. Most nonprofit marketing budgets are doing the absolute most with the absolute least.

What Makes A Good Client When Working With a Digital Agency?

courtney@cordelialabs.com (Courtney Kennedy) — Mon, 15 Sep 2025 10:05:37 GMT

Being a good digital marketing agency client isn’t just about saying yes to everything your agency proposes or spending a lot of money. There are many ways to establish yourself as a good client and a great partner. We rounded up a few of our favorites to help you become the kind of client agencies love to work with.

Big Agency Experience vs. Small Agency Service: Finding the Best of Both Worlds for Your Business | Cordelia Labs

claire@cordelialabs.com (Claire Williamson) — Fri, 25 Jul 2025 13:39:56 GMT

Choosing a marketing partner often feels like an either-or decision. Bigger agencies promise experience, resources, and reach. Small agencies offer personal attention, quick thinking, and closer collaboration. Many businesses assume they need to choose one type of agency and sacrifice the other.

3 Critical Digital Strategies for Local Marketing | Cordelia Labs

claire@cordelialabs.com (Claire Williamson) — Fri, 27 Jun 2025 10:10:44 GMT

Struggling to get your brilliant local business noticed in a sea of online noise? Fear not, fellow entrepreneurs of delightful cafes, charming boutiques, and thrilling zip-lining parks! While you might be dreaming of global domination, sometimes the shortest path to success is right outside your door – or more accurately, right on your customers’ screens. Get ready to ditch the “if you build it, they will come” mentality, because we’re about to unleash three essential local marketing strategies that will help your business practically pull customers off the street and into your welcoming embrace.

Forget Ad Buying. It’s Time to Start Ad Winning. This is Programmatic Advertising. | Cordelia Labs

claire@cordelialabs.com (Claire Williamson) — Fri, 13 Jun 2025 08:45:26 GMT

Let’s be honest, the old way of buying digital advertising is broken.

Uncover Hidden Opportunities with Paid Search competitive analysis

courtney@cordelialabs.com (Courtney Kennedy) — Fri, 30 May 2025 10:00:15 GMT

Ready to Dethrone Your Competition?

Let’s be real: In the wild west of digital marketing, Paid search is your trusty steed, ready to gallop you right to the top of the search results, straight into the laps of your dream customers. It’s powerful, it’s precise, and it delivers results you can actually see. But here’s the kicker: your competitors aren’t just sitting there twiddling their thumbs. They’re also saddling up! And while they might be throwing money at the problem, you’re about to throw something smarter: a winning strategy.

Paid Social Media Advertising Strategies to Increase Results | Cordelia Labs

claire@cordelialabs.com (Claire Williamson) — Wed, 21 May 2025 12:25:56 GMT

While we are just about to head into the unofficial kickoff of summer, and while you may have achieved some of your new years resolutions, we know maybe this one did not quite get solved yet. Well, there is no better time to get that social media strategy right.

Stop Wishing, Start Winning: How to Unlock Immediate Growth with Paid Search Marketing

courtney@cordelialabs.com (Courtney Kennedy) — Tue, 13 May 2025 09:57:55 GMT

Alright, we’re about to spill the tea on paid search advertising, the secret sauce (not that secret, but still awesome) to catapult your business into the wild world of search engine results pages (SERPs)! Ever typed something into Google search and bam!, ads galore at the top? That’s the magic of paid search ads.